Placement: Fortune's Business Innovation blog, March 22, 2006
Who is your client, and what are its media goals?
Peter Klaus: WaterPartners International is a nonprofit organization that looks to find innovative solutions to help people in developing countries manage their water supplies. The group was looking to target both online and top-tier national outlets to draw attention to the world's number one health problem: unsafe and inadequate water supplies.
What made Fortune's Business Innovation blog a desired placement, and how did you pitch ...