Two respected organizations, one, a publicly traded corporation, and the other, a famous nonprofit, recently faced some ugly issues. That they are both still widely respected is testament to their responses when their integrity was on the line.

The for-profit company in this tale is, of course, JetBlue. The airline's cascading woes in the wake of the Valentine's Day snowstorm on the East Coast brought to light some remarkable flaws in its operations, including poor crisis planning.

Keeping people on a ...