Layoffs abound across the industry. Revenue growth declined significantly for many firms in 2008 and the 2009 forecast is modest, at best.
In this climate, the innovative PR firm must not only focus on expense reduction, but also on its revenue. A critical way to achieve this goal is to incentivize key employees to help the company thrive.
Here are four key steps to guide companies in aligning their ranks and key talent to maximize revenue ...