MONROE, CT: Victorinox Swiss Army has selected Formula PR to lead PR work for its electronics division, with an emphasis on driving exposure for the iconic brand in the consumer technology space.
"We want to continue to innovate," said Rene Stutz, president of Victorinox Swiss Army, North America. "As times are changing, we need to become more innovative, and make sure that we are keeping up. We've taken our Swiss Army knife and have implemented some key elements to it that ...