ORANGE, CA: Ormco Corporation, a manufacturer of orthodontics products, has hired Formula PR as its North American AOR.
Ormco, which is predominantly a b-to-b brand, began the RFP process in July, said Traci Goodrich, marketing manager at the company. It sells brackets, adhesive, and wires, among other products, to orthodontists.
“Formula was really able to grasp our business right off," she said. "It is a little tough to understand the orthodontic space. Formula came in with really strong, strategic, and creative ...