CALABASAS, CA: DTS, a global provider of branded entertainment audio technologies, appointed Formula PR as its AOR following an RFP that was issued at the beginning of the year.
Formula PR will support DTS' two-pronged PR approach, including building its consumer brand, said Alan Cohen, VP of marketing at DTS. The technology is a mandatory audio format in the Blu-ray Disc standard, and is found in a range of consumer electronics, such as homes theaters, car audio systems, PCs, game consoles, and smartphones. ...