ANDOVER, MA: Formula PR has been hired by Snap Infusion, a maker of healthy candy alternatives, to support its national launch as North American AOR.
Snap Infusion's SuperCandy line is hitting the US market this month online and in stores, including Amazon.com, fitness clubs and sporting goods stores. The offerings, in low-calorie gum, tart, and caramel varieties, do not contain artificial sugars, trans fats, hydrogenated oils, or high-fructose corn syrup, said Eric Stoll, founder and CEO of Snap Infusion.
Stoll said the ...