DANBURY, CT: Formula PR was named AOR for Pert Plus, a brand that is reemerging this summer as the "regular guy's" shampoo through new packaging, and more.
Formula's New York City-based lifestyle division began working on the shampoo brand's multi-tiered campaign earlier this month, said Michael Olguin, president of Formula PR.
"[The brand's] whole positioning on this is that it really allows men to have great, clean hair without all the fuss," he said. "It's a simplistic approach, and we have ...