NEW YORK: Formula PR, a San Diego-based PR firm, is shoring up its presence in New York with a new office.

Stephen Millikin, formerly with LaForce & Stevens, will head the new venture with the title of vice president.

The office will serve clients such as YM magazine, Child magazine, WCBS' Who Wants to Be a Millionaire, and the AMC Networks. Formula has been working on New York projects for most of its 10-year life, including YM's recent denim show at New ...