The attention PR pros are giving to the power of blogs and the influence of the blogosphere is understandable and justified. By all reports, individual points of view have leapfrogged public confidence in what companies and institutions say; and blogs have made every individual a publisher.
My concern, though, is that by focusing on what's new, we may be overlooking what's true.
Should a company be aware of what is being said and who is saying it? Sure.
Should the company have ...