CHICAGO: John MacLeod Williams, a former EVP at PR Newswire, died last week at the age of 66.
Williams joined PR Newswire in 1986 as SVP of sales and marketing for the US, where he developed a sales-management system focused on local customer service. He led the company's launch of its first transaction-oriented press release using the “T Button,” which allowed for interactivity between PR Newswire staff, reporters, and editors.
“[Williams] was always trying to raise the bar, both for our ...