NEW YORK: Edelman has appointed former Mashable COO Adam Hirsch as SVP of emerging media and technology, a newly created role, effective August 6.
Hirsch, who was most recently chief digital officer at non-profit DoSomething.org since February, will report to Kevin King, global practice chair for Edelman Digital. After working at Mashable as COO from September 2007 to early this year, Hirsch will continue his association with the Pete Cashmore-helmed company as an adviser, a position he has held since February.
In his new role, ...