FRANKLIN LAKES, NJ: Rob Bailey, ex-head of Edelman's consumer lifestyle group in New York, has started his own firm and signed several high-profile clients.

Bailey expects his agency to end the year with billings in the low- to mid-six-figure range. He's hired three full-time staffers, and is also using freelancers.

His clients include Day Out with Thomas, a national tour for the Thomas the Tank Engine children's character, and AmeriCo Group, a clothing maker that sells Pepsi- and Mountain Dew-logo clothing items.

Bailey ...