NEW YORK: Olivia Scott-Perkins, former CMO of beauty product brand Carol's Daughter, has launched her own New York-based marcomms consultancy, Omerge Alliances.
The agency, which opened last month, specializes in branding and partnership marketing for independent content creators of music, film, video, and art, she said.
At the moment, the firm has three staffers and a number of project-based contractors, such as a digital strategist, graphic designer, videographer, and three publicists.
“The goal really is to provide what I see as a much-needed ...