DEARBORN, MI: In an effort to reach various audiences about breast cancer awareness, Ford Motor Company has launched a multifaceted campaign, enlisting the help of singer Kelly Clarkson and hit NBC game show Deal or No Deal.
Ford's 2007 "Warriors in Pink" campaign for Susan G. Komen for the Cure kicks off in October, breast cancer awareness month.
Ford worked with PR partner Hill & Knowlton Irvine and ad shop JWT Detroit to reach younger audience. Efforts included the launch of ...