DEARBORN, MI: Ford Motor Company has partnered with social gaming platform Zynga to target tech-savvy, young audiences for the debut of the 2013 Ford Escape.
The company will reveal the 2013 Escape on Tuesday night through Zynga's Words with Friends game, which has more than 10 million users, said Scott Monty, global digital and multimedia communications manager at Ford. The company is encouraging fans across North America to play the game on Tuesday night to view the new model.
“We ...