DEARBORN, MI: Ford recently launched two media partnerships—with Essence magazine and AOL Latino—in an attempt to empower and interact with multicultural women. The programs, launched in the May issue of Essence and on AOL Latino May 7, also promote the new 2010 Ford Fusion.

"We wanted to find something that could relate to their passion points and find a way for us to promote our vehicles and become top-of-mind with those women when they are looking for a vehicle," ...