DEARBORN, MI: Ford is promoting the versatility and 22 miles-per-gallon fuel economy of its F-150 EcoBoost truck through a Facebook-focused social media contest.
The company chose eight individuals from various cities throughout the US to compete to achieve the best fuel efficiency each day through August 27, with points awarded based on each contestant's ranking in comparison to the others.
To boost the campaign with a social-good tie-in, each contestant is required to use their vehicle for an event that represents goodwill ...