Labor and employment law firm Ford & Harrison always is seeking new ways to reach its audience, primarily HR directors at employment companies.
Interested in using a different medium to offer a unique take on relevant topics, it decided to begin a blog focused on NBC's The Office.
"We didn't want something that would just be another voice saying the same thing," says John Hellerman, president of Hellerman Baretz Communications, the firm that handled the campaign.
Strategy
One of the main concerns ...