DEARBORN, MI: Ford's Facebook-led reveal of its 2011 Ford Explorer is set to carry on over the coming months as the firm builds up to the car's consumer launch next year.
The company's Facebook community of more than 160,000 and the Explorer's 50,000 fans will be privy to further details about the new car, including behind-the-scenes coverage and in-depth interviews with the Ford team.
Ford's head of social media, Scott Monty, said much of the build-up campaign has been pre-planned, but that future Facebook ...