PR team: Ford Dealers of Western New York (Buffalo, NY) and Eric Mower & Associates (Buffalo, NY)
Campaign: A Cutting "Edge" New Year's Celebration
Duration: Mid-December 2006 to January 1, 2007
Budget: $10,000, plus a $25,000 sponsorship fee for New Year's event
As the Ford Dealers of Western New York (WNY Ford) geared up to launch the new 2007 Ford Edge, it wanted a bold introduction that would convey the importance of the vehicle to the local economy.
About 92% ...