NEW YORK: Business and financial news publisher Forbes Media has hired Horn as its PR AOR to generate awareness of the company's innovations and conduct traditional media outreach.

Forbes Media, which operates Forbes.com and Forbes magazine, hired Horn because of the agency's experience helping traditional media companies promote their digital assets, said Ben Billingsley, partner at the agency.

Horn, which rebranded from Horn Group earlier this year, has worked with The New York Times as well as USAToday and parent ...