LOS ANGELES: Dan Klores, founder of the eponymous New York PR firm, has added another title to his card: filmmaker.

Klores' first documentary, The Boys of 2nd Street Park, debuts at the Sundance Film Festival later this month, and has been purchased by Showtime.

The film centers on a group of men Klores and his directing partner, advertising guru Ron Berger, grew up with in the '50s in the Brighton Beach section of Brooklyn.

"It's a bittersweet film," explained Klores. "We grew up ...