Once again, Burson-Marsteller has managed to surprise nearly everyone with its latest CEO appointment.
This time, however, its choice is not an "outsider," but rather a Washington and WPP insider. And the reaction this time was not so much the "Who?" that accompanied the naming of Tom Nides, but rather, "Him?"
Mark Penn, according to both those who like him and those who don't, is a brilliant strategist. He's the pollster who can, according to one DC regular, "go from data ...