NEW YORK: Allison & Partners was named AOR for Food Should Taste Good (FSTG), an all-natural snack brand, following a RFP issued last month.

Allison & Partners began working with the brand on May 1. Anne Colaiacovo, partner and GM at Allison & Partners, said the agency plans to "energize" the brand for both the current customer base, as well as prospective fans.

“We're going to be working with them in every capacity of their public relations, and publicity,” said Colaiacovo. “We're ...