In today's highly health-conscious world, people are more passionate than ever about trying to eat right and identifying sources of good information on food and proper eating habits.
For PR agencies and their food and beverage clients, this brings the growing community of food bloggers into play as a target for product launches, as well as an information source for what's going on in the industry.
Janet Helm, EVP and director of the food and nutrition practice at Weber Shandwick, says ...