Six industry leaders share their thoughts about 2005 and how they envision PR evolving over what is sure to be a challenging next 12 months.
A recent New York Times headline declared, "New Surveys Show That Big Business Has a PR Problem."
From Wal-Mart to pharma and oil companies, corporations faced major reputation hurdles in 2005. Corporate America was not alone, either. DC kept confusing propaganda with news. And controversies with Ketchum and Fleishman-Hillard rekindled talks about profession- al ethics and responsibility.
So ...