PR leaders' advice to Groupon: forget short-term, high-risk stock market gain. Instead, focus on building a winning business model and communicate the results to consumers, investors, and business partners.
Agency executives told PRWeek that Groupon, which has lost more than 80% of its share value since its November initial public offering, should give up any attempts to earn that back in a short period of time. Much more important to the long-term health of the company is establishing a sustainable ...