Domino's Pizza long touted its fast delivery as a key differentiator from competitors. In an interview with Aarti Shah in this issue, CMO Russell Weiner explains how the chain drastically altered its messaging to reflect consumers' dissatisfaction with the quality of its pizza and the steps it has taken to heed those calls.
Numerous recent articles in outlets ranging from the New York Daily News to US News & World Report highlighted Domino's' consumer-prompted epiphany, with the former outlet reporting ...