CHICAGO: Multicultural agency Flowers Communications Group has promoted president Rashada Whitehead to CEO, succeeding founder and chief executive Michelle Flowers Welch.

With the succession, Whitehead has gained an equity stake in the company.

Welch is assuming the role of chairman and will continue to advise the agency on business strategy, Whitehead said.

"[Welch] continues to be our biggest asset and to serve as a guiding light for the business," Whitehead said. "She is such a great brain trust and one of the pioneers ...