TALLAHASSEE, FL: Florida recently kicked off a new phase of Governor Charlie Crist's Explore Adoption campaign, which focuses on the benefits of adoption. Ron Sachs Communications, which previously worked with Florida on a hurricane survival campaign, is aiding the effort.
This month, the campaign, which debuted in May, added TV and radio spots encouraging families to adopt teenagers, sibling groups, and kids with disabilities. The spots were simultaneously posted online on YouTube and the campaign's Web site.
The message of the Explore ...