Organization: Orlando/Orange County Convention & Visitors Bureau (Orlando, FL)
Campaign: 67 Days of Smiles
Duration: May – November 2, 2009
Budget: $100,000
To launch its social media presence, Orlando/Orange County Convention & Visitors Bureau wanted a meaningful program that would generate content that would live beyond a campaign.
“We didn't just want to just start pages and see how it went,” says associate VP of publicity Susan Lomax. “We wanted exciting, interesting content.”
Lomax adds that while Orlando is known ...