DALLAS: Yum! Brands subsidiary Pizza Hut has appointed Fleishman-Hillard SVP Doug Terfehr its PR director.

Terfehr, who has worked at Fleishman since July 2005 and served as SVP for the last three and a half years, will report directly to Pizza Hut CMO Kurt Kane. He left Fleishman last month.

Terfehr said via email that Yum is a “dominant category leader in so many ways.” “The QSR business is one of the most fast-paced in the industry and the opportunities ...