DENVER: Fleishman-Hillard VP Katy Lachky has joined shoe manufacturer Crocs as VP of communications, a newly created role at the company.
She will lead Crocs' global communications efforts.
“My job function here is building and overseeing both internal and external communications for Crocs, managing the communications department, and putting together strategies for consumer engagement and activation,” Lachky said.
She will report to Crocs CEO John McCarvel and CMO Andrew Davison. Two PR managers will report to her in the US, ...