WASHINGTON DC: The White House Drug Czar has awarded Fleishman Hillard a potential $50m account to oversee the biggest ever anti-drug media campaign.
Fleishman Hillard, which receives $9.4m in the first year with four option years, will lead a team of agencies contracted by Barry McCaffrey, director of the White House Office of National Drug Control Policy (ONDCP). Their mission is to implement a $2bn integrated public education campaign to reduce youth drug use in America.
Fleishman Hillard International chairman ...