WASHINGTON: Fleishman-Hillard has formed a partnership with Wirthlin Worldwide, a Reston, VA research firm whose founder, Richard Wirthlin, gained widespread notoriety as a strategist and pollster for former President Ronald Reagan.
Wirthlin, which does public affairs work, brand building, consumer loyalty, and other research, gives Fleishman added reach in both Europe and Asia, said Paul Johnson, regional president with Fleishman in Washington.
Wirthlin also has a solid reputation in DC political circles. "We really benefit from each other's brands," Johnson said.
The two ...