WASHINGTON: The Centers for Medicare and Medicaid Services has hired Fleishman-Hillard to promote its national children's health coverage outreach and enrollment campaign.
The contract runs through August 30, 2013, and is worth $2.4 million. The program was authorized by the Children's Health Insurance Program Reauthorization Act of 2009 (CHIP).
The firm's work will include three waves of targeted work, according to Brian Cook, director of the media relations group at CMS.
The first wave involves “increasing awareness about children's health coverage under ...