MIAMI: Fleishman-Hillard is launching a new agency, FH Hispania, to target PR opportunities in the US Hispanic market.
The new firm will take over responsibility for existing Fleishman work in the Hispanic market for clients such as Procter & Gamble, Pfizer, H&R Block, and Aventis, said Rissig Licha, managing director of the new firm and senior partner and regional director for Fleishman Miami/Latin America.
FH Hispania will begin operations with 25 staffers, and plans more hires as business dictates.
The new agency will ...