DENVER: The US Potato Promotion Board has handed its nearly $1 million consumer account to Fleishman-Hillard, breaking Ketchum's lock on the board's PR work. Ketchum, which has worked with the board for 30 years, will continue to handle food-service and issues-management work.
The board will focus on myriad issues for the new year, most important of which is teaching consumers that there's more to that big brown mound of spuds they see at the store than meets the eye.
"We want to ...