NEW YORK: Fleishman-Hillard is looking to expand from its role as Perdue Farms' marketing PR and social media AOR into providing consolidated advertising, digital, and social media representation for the company.

Perdue has launched a review process to find a fully integrated agency to handle all its outreach and marketing efforts in order to enhance “consistency in management and better integration of activities,” said Julie DeYoung, spokesperson for Perdue and former VP of corporate communications for the company.

Fleishman, which has ...