NEW YORK: Fleishman-Hillard has hired Robert Shapiro as SVP, partner, and group leader of b-to-b marketing, a new role and practice at the agency.

Shapiro will be responsible for building Fleishman's b-to-b marketing group. He will be based in New York and report to Robert Dowling, president of the Omnicom Group firm's East region.

Previously, b-to-b marketing was part of the corporate and financial practices, but the agency decided to create a standalone offering due to an increased demand for ...