Last fall, Wired editor-in-chief Chris Anderson posted an entry on his well-read blog, "The Long Tail," that informed the PR industry he was fed up with e-mail pitches deemed blatantly misdirected, poorly researched, or thinly veiled spam. In his frustration, Anderson publicized the e-mail addresses he felt associated with these poor pitches.
I've never been an editor, but it isn't hard to empathize - receiving 300 legitimate pitches a day is unfathomable. But, at its core, the Anderson episode wasn't ...