Five PR industry predictions for 2013
Elise Mitchell, Mitchell Communications Group
December 28, 2012
1. Global brands will shift more dollars to local strategies.
As multinational companies continue expanding across country and cultural boundaries, they will focus more resources on making meaningful connections with local audiences. Brands will strive to make their promises and PR strategies look and feel closer to home through content that has a distinct local tone, style, dialect, and flair.
2. Standard metrics will drive new measurement models.
The industry will finally roll out a set of standard ...