LOS ANGELES: Fischer & Partners last week beat out several other firms, including GCI, Paine Associates, Sciens Worldwide and Noonan/Russo Communications, to win the PR account for Ernst & Young's national health care practice.
The firm was also tapped by Tenet Health Systems to provide PR.
According to president Roger Fischer, the E&Y win presents a challenge in that the firm must publicize a company already regarded as a major player in its industry. 'Most people out there don't distinguish ...