First & Main Town Center, a mixed-use development near Colorado Springs, CO, with retail, restaurant, and commercial space, wanted to establish itself in the community as it was being built and position itself as a family-friendly destination.

So the center's developers teamed up with PRACO (Public Relations Advertising Co.) to promote a summer concert series designed to draw in the crowds.

Strategy

First & Main sought to attract residents in the rapidly developing area and remind them that it could be used ...