MIAMI: Well-known among kid consumers, but as puzzling to many adults and journalists as the latest video game, Nintendo Latin America will launch its first PR campaign to heighten product awareness among consumer and trade press.
The push, the first from new Miami Beach-based agency The Sharlach Group, will target journalists - and their kids - in Argentina, Brazil, Chile, and Mexico.
The products being introduced are Game Boy Color, and Legend of Zelda: Ocarina of Time, the latest version ...