DUBLIN, CA: Sybase is reviewing PR firms for a seven-figure account.
PRWeek has learned that incumbent Citigate Cunningham and Porter Novelli are among finalists for the bid. Additionally, Schwartz Communications pitched for the business, but was not selected for the final round.
This is the software company's second review during its six-year AOR relationship with Citigate.
Sybase confirmed the review, but declined further comment.
Industry sources told PRWeek Sybase has a track record of high turnover in its communications department and the ...