As social media has become such an important part of the PR landscape, many agencies have spoken about having all employees - not just digital "experts" - conversant in the topic. As such, many firms have had their digital practices create comprehensive employee-training programs that cover all aspects of social media.
Julie Atherton, worldwide director of digital for Hill & Knowlton, says, "Our goal is to train all of our client-facing people by the end of 2010." To date, more ...