Not surprisingly, the eroding economy is stemming the flow of RFPs for AOR tasks. In fact, those that are being issued are now more likely to be for project work or inclusion on a roster of several firms. So agencies understandably have to adapt their responses to thrive under these conditions.
Seventh Point, a Virginia-based firm, is reporting greater project assignments in proportion to AOR requests the past six months, says PR director Steve Eisenberg, who joined the agency ...