The metaphor is "fire prevention" versus "fire fighting," and the operative phrase is "self-inflicted" crisis. ("VP Linked to HR Crisis," PRWeek, September 25) This particular "crisis" was entirely avoidable on many levels.
First, "pre-texting" is dumb, unethical, and unbecoming of any company. Had there been PR counsel at the table when the decisions were being made to engage in the activity, I would certainly hope that the advice would have been that the entire endeavor was misguided.
Second, blaming the situation on ...